From 3 until 4 we listened in on radio 1’s broadcast to try
and analyse its content and try to understand the way a public radio broadcasts,
at this time Scott Mills is the presenter throughout week days. We wanted to
see how they fill their hour because they don’t advertise, also to find out
such things like how many and when do they announce the radio station ID or
play their jingle, what do they talk about and what type or genre of music they
played.
Throughout the hour of this broadcast we found we found the
presenter, Scott Mills, talked in an informal way, mostly talking about the
events going on in the year and different competitions available for the
listeners to partake in, he also gave his own opinion on the song that had been
played. He spoke in quite a casual conversational way, using some slang. I
think the way he presented throughout the hour was very appropriate and
suitable for the target audience, which is 16-25 year olds, because I think the
casualness fitted the common teenager/young adult attitude. It almost felt as
if you were listening to a friend casually talking every day because it seemed
so natural and informal.
We paid attention to when and how many times BBC Radio 1
used a jingle or announced their station ID. We found that they usually played a
jingle just before and after they played a song, before and after a section of
adverts had been played and when they had finished talking. They also mentioned
their station ID when finishing talking or when they had announced the song,
they did this consistently throughout the hour broadcast. They even finished
the broadcast off by mentioning the station ID and playing their jingle.
BBC Radio 1 is an
adult contemporary public service radio station that plays mainly pop and chart music with
some rock and urban, to fit their target audience. We recorded the ratio of
music to presenter talking and adverts at 60:40.