The radio station we listened to plays all dance and remix’s
of songs, because the music is all the same or similar genre they blend really
well. We found this station was 95% audio/music and 5% speech, so as you can
tell the presenter spoke nowhere near as much as on the other radio stations I
have covered. In fact, the only time the presenter spoke was to introduce the
song or sometimes to give his own opinion on the song. The presenter for this
particular internet radio station spoke very informally and used common slang
when he talked that you wouldn't usually hear on the radio.
I think the reason why there was a vast majority of music to
speech was because the presenter knows their target audience is about 18+ who
listen to dance or house music, so their audience doesn't tune in to find out
the latest news, they just want to hear music. Also, the broadcast we listened
to was 7 pm - 9 pm, which is around the time where people start getting ready for a
night out clubbing, so some would possibly tune into this radio station because
they want to hear the music whilst they get ready to go out clubbing. I also
think the reason for the fact the presenter used common slang and spoke
informally whilst talking is for the same reason, the presenter knows their
target audience and what people in the ‘scene’ of clubbing/house or dance music
speak with the same slang, so the presenter will do this not only to fit in
with the scene, but make the whole broadcast feel friendly and informal.